TRUSSARDI CASA - YOU JUST BE

A cultural design project for Trussardi Casa that redefines Milan’s visual identity through the lens of its people. The project positions Trussardi not just as a design brand, but as a curator of Milanese culture. grounded in the rhythms, gestures, and daily lives of its people. We launched a campaign collecting visual Milanese data Than, Using AI we translated this rich, human data into a visual identity shaping patterns, textiles, and design elements for the new Trussardi Casa positioning.